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There are several ways to customize the behavior of Amazon Mobile Ads, such as targeting certain user segments or changing how ad size is determined , among others. With basic integration out of the way, we can talk about the difference between programmatic and XML layout configuration.
Configuring your ads in code allows for dynamic changes in response to events for example , while XML resources consolidate layout data in a centralized, easy-to-read format. Both will require an AdLayout object, which we can define as a member object in our Android Activity:. If you want to lay out your ads programmatically, you take responsibility for manually instantiating the AdLayout called adView, in the example above and inserting it into your view hierarchy, usually in the onCreate method.
If we omit it, we direct Mobile Ads to select an appropriate ad size on its own. Modifying onCreate to select the ad size automatically, we might obtain something like this:. Besides choosing to specify the ad size ourselves or letting Mobile Ads do it for us , we also have options when it comes to how we define the AdLayout. We can do it in code, as shown above, or move the definition to our resource files, separating implementation from interface. This is a good thing, though, since changes to the layout will now be made in that resource file instead of in code.
Note that we have to define the Amazon namespace first, which we do by adding another xmlns attribute to the root element of the document.
Like we did in the code version, we simply omit the explicit size parameter and replace the hard-coded dimensions to match the parent width and wrap the content height:. Once again, Mobile Ads will select an ad size appropriate to the pixel density and width of our screen, then scale the ad image as appropriate to fill the space. Regardless of how we define our AdLayout, we must clean up after ourselves when our Activity is destroyed. This just means we need to explicitly dispose of the object when appropriate:.
Defining multiple AdLayout objects in code or XML is straightforward and follows the patterns described above. For more information about handling layouts and additional tips and best practices for Mobile Ads in general, see Understanding the Mobile Ads API in the online documentation. Click here for more monetization tips. As I was reviewing our catalog of blog posts and thinking about blog posts we should write in the coming weeks, I was impressed by the number of ways Amazon helps developers monetize their apps. I thought it would be a good idea to recap those here! No development effort is required to take advantage of our programs, but you do need to sign up for Free App of the Day.
Those customers are more likely to find apps they are excited to download.
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In this way, Test Drive helps customers understand the value of premium apps and helps drive downloads of freemium apps. Since Test Drive launched, it has been enabled on over 16, apps. If you have an app in which users need ownership of something durable, say, a new sword for their dungeon crawler character, you would use an IAP entitlement transaction. Delivering content or value over time: For this, you would use the subscription IAP item.
Access to advanced features would be available while the subscription was active, and inactive otherwise. You can also use subscription IAP items so a user can subscribe to a stream of entitled items like magazines. As long as you are subscribed, you get issues that you become entitled to even after your subscription ends. If you have an app in which the user spends game currency, you would want a consumable IAP transaction. In a consumable IAP transaction, users get a set quantity of something, usually power-ups, hints, un-do actions or coins that they consume during play.
Once they are out, they can buy more. If you want to collect revenue by displaying ads on your site, then the Mobile Ads service is for you. You can display a traditional banner advertisement anywhere on your screen above the fold , you can display expandable interactive ads, and you can even pop up large views displaying our largest ads for an interstitial ad experience. If your app is a natural compliment for a physical good, then you will like the Mobile Associates program and API.
If, for example, you have a GPS phone app, you could probably earn some revenue share income by offering hiking or outdoor-related items from the Amazon. Your revenue-share in the Mobile Associates program varies depending on the category of the item sold, but you can use this API set to sell one item and never have the user exit the context of your app, or you can collect a rev-share on an entire shopping-cart of items that a user will purchase in the Amazon.
Now you can test to see what makes more money in the real world.
Have you ever wondered if placing an In-App-Purchase dialog box at the beginning of a level or at the end of a level would result in more revenue? Now you can find out which is actually best with real users. You can test any set of conditions and successes to find the combination that is most profitable for you. And you can change the variables and the mix without having to re-submit your app. The current version of GameCircle is free, and provides your users with saved game syncing, achievements, and leaderboards that work on most Android apps sold from any Android marketplace.
Just click here to create a free account today. In addition to being able to specify the ad unit size, there are a number of targeting options you can include in the request that's sent to the Amazon Mobile Ad Network.
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You can also customize the floor price for the ads you receive. The Amazon Mobile Ad Network is designed to maximize your revenue opportunity at the default setting. Setting a floor price may limit your revenue potential as it might prevent several paid campaigns from running on your placement. Amazon recommends not setting this value.
You can also specify a list of advertiser names, advertiser product categories, or URLs that aren't appropriate for your customers. Use the restrictions page under the Settings menu item in your dev portal.